In this episode of Polyweb, host Sara Landi Tortoli and guest Itamar Gilad explore the concept of evidence-guided product development.

Itamar is a seasoned product coach and leader with extensive experience at tech giants like Microsoft, Google, and YouTube, and the author of "Evidence Guided."

The key takeaways from this episode include the importance of setting clear goals aligned with the company's mission and vision, the value of conducting research to validate product ideas, and the need to adapt the evidence-guided approach to different types of products and businesses. Itamar's GIST model (Goals, Ideas, Steps, and Tasks) provides a framework for product teams to systematically develop and validate their ideas, ultimately leading to the creation of products that effectively address customer needs.

00:00 Intro

01:11 Itamar's background and experience at Google and YouTube

04:22 YouTube's transition from a community-based platform to a more commercialized product

06:36 The differences between the Google Plus and YouTube annotations projects

09:22 The story behind the development of the Gmail tabbed inbox feature

17:34 How the confidence level in product development differs in companies at various stages

19:25 Itamar's framework for setting goals, making assumptions, and establishing confidence in product ideas

26:28 Example: Applying the evidence-guided process to a hypothetical dating app startup

41:48 Choosing the best testing methods for product validation

43:48 Implementing the evidence-guided method for physical products

48:38 Adapting the evidence-guided approach for B2C, B2B, and marketplace products

54:24 Resources and ways to connect with Itamar

55:24 Conclusion

👉 CHECK OUT THE BOOK "EVIDENCE GUIDED": https://amzn.to/3wy4qae

📚 OTHER RESOURCES MENTIONED: https://itamargilad.com/

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