In this episode, Josh discusses the difference between a lead magnet and a reader magnet. He also explains how the independent publishing industry is different from other business models.   

While this is tailored to science fiction and fantasy self-published authors, it can also apply to any fiction writer.  

Download Josh’s list of reader magnet ideas here: https://dl.bookfunnel.com/5rmurd5kib

Get the basic reader magnet strategy today: https://BookHip.com/QSJNMFS

You can read the related blog post here: https://www.story-ninjas.com/post/unr... 

00:00 Intro/Background 

01:18 Two different industries 

07:20 Terminology 

10:29 Example lead/reader magnets 

12:45 Primary objective 

14:28 Importance of a newsletter 

16:47 Future of indie book publishing

21:19 Best YT searches for self-publishing 

25:16 Outro  

Josh is a military veteran, public speaker, and father of three. Josh has published multiple science fiction, fantasy, and nonfiction books. When not writing, Josh plays video games like Mass Effect, God of War, and Mortal Kombat. Growing up as a comic book geek in the 80s, Josh has an affinity for superhero stories. He's also a huge fan of classic Star Wars and owns multiple lightsabers. His other hobbies include powerlifting, roller skating, and beach bumming.  

Find out what Josh is up to here:  https://linktr.ee/joshcoker