In this episode of “Policy Communications is a Thing” (PCIAT), Bump’s podcast, Rowan Emslie, CCO at the Centre for Future Generations, joined us to unpack the idea of the “Gramsci Gap,” the space where the old world is dying, the new one is struggling to be born, and uncertainty is the only constant.

We dig into what that means for policy communicators: how to operate when the rules keep changing, why overreacting to the news cycle is a trap, and how organisations can stay grounded by focusing on values, not just files.

Rowan also shares practical tips for navigating this chaotic moment — from reassessing your coalitions and finding “unusual allies,” to scrubbing your editorial calendar and mapping the moveable middle.

Listen and watch below for insights on why not reacting is sometimes the boldest move, how to build coalitions in uncertain times, and why Brussels needs more big-picture thinking (and fewer panicked headlines).