This week I’m delighted to welcome Anieke Lamers, founder of Peekabond to the show. Peekabond is an interactive app that allows separated family members living all over the world to connect and sustain meaningful relationships with younger family members in particular.

Anieke gives a very in-depth insight into the startup journey so far with lots of valuable advice. From the challenges presented by new technologies like blockchain and metaverse to being cost-effective and using existing technologies instead of building, Anieke has lots to share for anyone tinkering with the idea of a new startup.

With a venture capitalist background, she discusses the reality of working with investors today post-pandemic, their goals, and concerns. As always finding the right talent to align with the company mission, communicate remotely, be transparent, and have dynamic outcomes features in our conversation. Crucially, the all-important user, their role, and achieving the right product-market fit is up for discussion here too. This is a bumper-packed episode providing a behind-the-scenes insight into a startup that operates in one of the most relevant spaces for the world we live in today. Enjoy the show.