This week we turn our attention to the success story behind the 1440 Newsletter which boasts almost two million subscribers at a time when fewer and fewer Americans trust News outlets. Busy professionals require unbiased news without motive. Tim Huelskamp, co-founder, and CEO of 1440 Media outlines some of the essential criteria which have led to 1440’s success. He states the importance of knowing, understanding, and delivering for the user and the importance of achieving a 40% retention rate before scaling and monetisation can take place. If this all-important open and retention rate is not reached, the business model is ultimately doomed to fail. Tim discusses the challenges he is confronted with and stresses the importance of being laser-focused on creating and delivering the best product in the world. This a fascinating insight for any budding entrepreneurs in this space or indeed in any industry. Enjoy the show!