HubSpot’s relentless innovation in 2024 has brought a wave of beta features reshaping the CRM, sales, and marketing landscape for businesses. In episode 55 of PodSpot, Director, Jon Pittham sits down with some of  Karman Digital’s HubSpot experts Ryan Clark  (Head of HubSpot Services) and Samantha Mumby-Harrison (CRM Specialist) to explore the year’s standout updates on HubSpot in part one of a two part series. From AI-powered breakthroughs to smarter tools for managing data, this conversation digs into the possibilities these new features unlock. How are businesses already seeing the benefits? What’s making life easier for marketers, sales teams and ops managers? And what’s next for HubSpot in 2025? Whether you’re looking for fresh ideas to optimise your workflows or curious about the future of HubSpot, this episode is packed with practical insights and bold predictions.   Key discussion points: 01:46 - AI-Powered Innovation 06:13 - Lead Scoring Improvements 10:17 - Breeze Ecosystem 22:57 - Challenges in Feature Adoption 30:27 - Wishlist for 2025   Want to learn more about HubSpot? Visit our website: https://www.karman.digital/  Follow us on LinkedIn Listen on Spotify Listen on Apple Podcasts