In episode 53 of PodSpot, host Jon Pittham is joined by Joe Fulton, Senior UX designer at Karma Digital, to explore the intricacies of Conversion Rate Optimisation (CRO) within the HubSpot ecosystem.   Joe emphasises how leveraging HubSpot's tools can significantly improve user engagement and conversion rates. The conversation highlights the importance of data-driven decision-making and how understanding user behaviour through analytics can lead to more effective strategies.   The pair also addresses common misconceptions about CRO, particularly the tendency to prioritise traffic volume over conversion efficiency. Joe shares insights on optimising user experience by identifying friction points in the conversion process and by focusing on creating personalised experiences and utilising HubSpot's features effectively, businesses can realign their marketing strategies to maximise conversions and drive growth.   Key discussion points: 1:35 -  Understanding CRO in the Context of HubSpot  13:06 - Applying Design-Driven Approaches to CRO  20:48 - Benchmarking and Measuring Success   25:39 - What’s Next in HubSpot’s CRO Capabilities   Want to learn more about HubSpot? Visit our website: https://www.karman.digital/  Follow us on LinkedIn Listen on Spotify Listen on Apple Podcasts