All over the world, podcasts are helping creators and audiences connect with each other on the topics they’re passionate about. Whether you’re interested in cooking or crime stories, business growth or Buffy The Vampire Slayer, there’s a podcast out there for everyone - and there’s never been a better time to get involved.
From the makers of Campaign, PodPod’s editorial mission is to serve the people that make podcasting happen, from the talented professionals in front of and behind the microphone, to the platforms, commissioners, advertisers and media agencies fuelling its explosive growth. We make sense of the strategies and business models that can help you produce, grow and monetise your podcast, and provide expert market analysis allowing advertisers to extract the maximum value from their investments.
PodPod delivers breaking industry news, in-depth insights, expert equipment reviews, and much more. To find out more about how to make podcasting work for you, visit us at podpod.com, sign up for our daily bulletin, or subscribe to the PodPod Podcast wherever you listen to podcasts. Hosted by Rhianna Dhillon, and produced by Emma Corsham for Haymarket Business Media.
Hosted on Acast. See acast.com/privacy for more information.
All over the world, podcasts are helping creators and audiences connect with each other on the topics they’re passionate about. Whether you’re interested in cooking or crime stories, business growth or Buffy The Vampire Slayer, there’s a podcast out there for everyone - and there’s never been a better time to get involved.
From the makers of Campaign, PodPod’s editorial mission is to serve the people that make podcasting happen, from the talented professionals in front of and behind the microphone, to the platforms, commissioners, advertisers and media agencies fuelling its explosive growth. We make sense of the strategies and business models that can help you produce, grow and monetise your podcast, and provide expert market analysis allowing advertisers to extract the maximum value from their investments.
PodPod delivers breaking industry news, in-depth insights, expert equipment reviews, and much more. To find out more about how to make podcasting work for you, visit us at podpod.com, sign up for our daily bulletin, or subscribe to the PodPod Podcast wherever you listen to podcasts. Hosted by Rhianna Dhillon, and produced by Emma Corsham for Haymarket Business Media.
Hosted on Acast. See acast.com/privacy for more information.
Adland prides itself on its creativity and storytelling, but although podcasting is the medium of choice for many storytellers, advertisers often seem to take a less creative and daring approach to their audio ad copy and campaigns than in other formats.
In this week’s episode, Adam Shepherd and Rhianna Dhillon sat down with Charles Parkinson and Ashley Samuels-McKenzie, cofounders of content strategy and production firm Unity and Motion and hosts of the hit marketing podcast How I Became to talk about how advertisers can bring more creativity to their audio ad campaigns, how podcasting can give greater insights into unseen areas of business, and the importance of authenticity in podcast advertising.
Hosted by Adam Shepherd and produced by Ollie Peart for Haymarket Business Media.
Hosted on Acast. See acast.com/privacy for more information.
