All over the world, podcasts are helping creators and audiences connect with each other on the topics they’re passionate about. Whether you’re interested in cooking or crime stories, business growth or Buffy The Vampire Slayer, there’s a podcast out there for everyone - and there’s never been a better time to get involved.
From the makers of Campaign, PodPod’s editorial mission is to serve the people that make podcasting happen, from the talented professionals in front of and behind the microphone, to the platforms, commissioners, advertisers and media agencies fuelling its explosive growth. We make sense of the strategies and business models that can help you produce, grow and monetise your podcast, and provide expert market analysis allowing advertisers to extract the maximum value from their investments.
PodPod delivers breaking industry news, in-depth insights, expert equipment reviews, and much more. To find out more about how to make podcasting work for you, visit us at podpod.com, sign up for our daily bulletin, or subscribe to the PodPod Podcast wherever you listen to podcasts. Hosted by Rhianna Dhillon, and produced by Emma Corsham for Haymarket Business Media.
Hosted on Acast. See acast.com/privacy for more information.
All over the world, podcasts are helping creators and audiences connect with each other on the topics they’re passionate about. Whether you’re interested in cooking or crime stories, business growth or Buffy The Vampire Slayer, there’s a podcast out there for everyone - and there’s never been a better time to get involved.
From the makers of Campaign, PodPod’s editorial mission is to serve the people that make podcasting happen, from the talented professionals in front of and behind the microphone, to the platforms, commissioners, advertisers and media agencies fuelling its explosive growth. We make sense of the strategies and business models that can help you produce, grow and monetise your podcast, and provide expert market analysis allowing advertisers to extract the maximum value from their investments.
PodPod delivers breaking industry news, in-depth insights, expert equipment reviews, and much more. To find out more about how to make podcasting work for you, visit us at podpod.com, sign up for our daily bulletin, or subscribe to the PodPod Podcast wherever you listen to podcasts. Hosted by Rhianna Dhillon, and produced by Emma Corsham for Haymarket Business Media.
Hosted on Acast. See acast.com/privacy for more information.
When 66% of consumers say they prefer podcasts to TV, and 76% say they’ve taken action after listening to a podcast ad, investment into the podcast space can look like a no-brainer for brands in 2023. Podcasting is a new medium, however, and incorporating it into your media mix – whether that’s launching your own branded podcast or advertising your brand on someone else’s – can be a daunting task.
This episode of Sounding Board, hosted by PodPod editor Adam Shepherd, explores how brands and agencies can make audio an avenue for revenue, from what podcast advertising can look like (and the benefits of each type), to the potential gains and current challenges of branded podcasting.
Featuring:
Hosted on Acast. See acast.com/privacy for more information.
