All over the world, podcasts are helping creators and audiences connect with each other on the topics they’re passionate about. Whether you’re interested in cooking or crime stories, business growth or Buffy The Vampire Slayer, there’s a podcast out there for everyone - and there’s never been a better time to get involved.
From the makers of Campaign, PodPod’s editorial mission is to serve the people that make podcasting happen, from the talented professionals in front of and behind the microphone, to the platforms, commissioners, advertisers and media agencies fuelling its explosive growth. We make sense of the strategies and business models that can help you produce, grow and monetise your podcast, and provide expert market analysis allowing advertisers to extract the maximum value from their investments.
PodPod delivers breaking industry news, in-depth insights, expert equipment reviews, and much more. To find out more about how to make podcasting work for you, visit us at podpod.com, sign up for our daily bulletin, or subscribe to the PodPod Podcast wherever you listen to podcasts. Hosted by Rhianna Dhillon, and produced by Emma Corsham for Haymarket Business Media.
Hosted on Acast. See acast.com/privacy for more information.
All over the world, podcasts are helping creators and audiences connect with each other on the topics they’re passionate about. Whether you’re interested in cooking or crime stories, business growth or Buffy The Vampire Slayer, there’s a podcast out there for everyone - and there’s never been a better time to get involved.
From the makers of Campaign, PodPod’s editorial mission is to serve the people that make podcasting happen, from the talented professionals in front of and behind the microphone, to the platforms, commissioners, advertisers and media agencies fuelling its explosive growth. We make sense of the strategies and business models that can help you produce, grow and monetise your podcast, and provide expert market analysis allowing advertisers to extract the maximum value from their investments.
PodPod delivers breaking industry news, in-depth insights, expert equipment reviews, and much more. To find out more about how to make podcasting work for you, visit us at podpod.com, sign up for our daily bulletin, or subscribe to the PodPod Podcast wherever you listen to podcasts. Hosted by Rhianna Dhillon, and produced by Emma Corsham for Haymarket Business Media.
Hosted on Acast. See acast.com/privacy for more information.
Compared to established channels like TV and radio, podcasting is a relatively young medium, and advertisers are still figuring out how best to engage with it. Brand safety and suitability are particularly important concerns - ensuring that a company’s adverts aren’t appearing next to content that doesn’t align with their values or target audience. A number of tools have sprung up to address this challenge, many using AI analysis and contextual targeting to give brands and agencies more insight into the placement of their creative.
Barometer is one of the fastest-growing companies in this space, having signed a number of partnerships with major networks and platforms in the past year. This week, PodPod spoke to Barometer CEO Tamara Zubatiy about the company’s approach to brand safety, why metrics are more important than ever, and how brand marketing may be set to overtake performance marketing in podcasting.
Hosted by Rhianna Dhillon and produced by Ollie Peart for Haymarket Business Media.
Hosted on Acast. See acast.com/privacy for more information.
