(This is an AI description from Buzzsprout's Cohost) We test Netflix’s “video podcast” land grab, then show why Apple’s AI chapters and Timed Links are the practical upgrade creators needed. DAX’s Brian Conlan joins to explain why audio’s problem is ROAS, not downloads, and how better measurement unlocks bigger budgets. • Netflix licensing moves and YouTube exclusivity trade-offs • Why this is cheap TV, not podcasting, and why that matters • Audio vs video consumption and where value really...
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(This is an AI description from Buzzsprout's Cohost) We test Netflix’s “video podcast” land grab, then show why Apple’s AI chapters and Timed Links are the practical upgrade creators needed. DAX’s Brian Conlan joins to explain why audio’s problem is ROAS, not downloads, and how better measurement unlocks bigger budgets. • Netflix licensing moves and YouTube exclusivity trade-offs • Why this is cheap TV, not podcasting, and why that matters • Audio vs video consumption and where value really...
We have interviews with James Burtt from the newly-launched Pivot Productions; Liam Heffernan from Mercury Podcast Network who has just announced a new partnership with the Student Radio Association; and founder & CEO Will Malnati of At Will Media on taking IP from podcasts into other platforms. Plus - weekly podcast listening in the US has reached a staggering 773 million hours according to new data from Edison Research. This robust metric provides a more meaningful measurement than per...
Podnews Weekly Review
(This is an AI description from Buzzsprout's Cohost) We test Netflix’s “video podcast” land grab, then show why Apple’s AI chapters and Timed Links are the practical upgrade creators needed. DAX’s Brian Conlan joins to explain why audio’s problem is ROAS, not downloads, and how better measurement unlocks bigger budgets. • Netflix licensing moves and YouTube exclusivity trade-offs • Why this is cheap TV, not podcasting, and why that matters • Audio vs video consumption and where value really...
