The 9th podNECE episode discusses a study that presents a cross-cultural comparative analysis examining the impact of consumption values on the intention to purchase vegan food in India and Portugal. Utilizing the Theory of Consumption Values (TCV), the researchers analyze how factors like functional, emotional, social, epistemic, conditional, and ecological values predict purchasing decisions in these two culturally distinct markets. The study employs a dual analytical approach, combining Pa...
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The 9th podNECE episode discusses a study that presents a cross-cultural comparative analysis examining the impact of consumption values on the intention to purchase vegan food in India and Portugal. Utilizing the Theory of Consumption Values (TCV), the researchers analyze how factors like functional, emotional, social, epistemic, conditional, and ecological values predict purchasing decisions in these two culturally distinct markets. The study employs a dual analytical approach, combining Pa...
E09-S01 - Cultural contrasts in vegan food choice: A multi-methods comparative analysis of consumption values in Portugal and India
podNECE
6 minutes
18 hours ago
E09-S01 - Cultural contrasts in vegan food choice: A multi-methods comparative analysis of consumption values in Portugal and India
The 9th podNECE episode discusses a study that presents a cross-cultural comparative analysis examining the impact of consumption values on the intention to purchase vegan food in India and Portugal. Utilizing the Theory of Consumption Values (TCV), the researchers analyze how factors like functional, emotional, social, epistemic, conditional, and ecological values predict purchasing decisions in these two culturally distinct markets. The study employs a dual analytical approach, combining Pa...
podNECE
The 9th podNECE episode discusses a study that presents a cross-cultural comparative analysis examining the impact of consumption values on the intention to purchase vegan food in India and Portugal. Utilizing the Theory of Consumption Values (TCV), the researchers analyze how factors like functional, emotional, social, epistemic, conditional, and ecological values predict purchasing decisions in these two culturally distinct markets. The study employs a dual analytical approach, combining Pa...
