The 9th podNECE episode discusses a study that presents a cross-cultural comparative analysis examining the impact of consumption values on the intention to purchase vegan food in India and Portugal. Utilizing the Theory of Consumption Values (TCV), the researchers analyze how factors like functional, emotional, social, epistemic, conditional, and ecological values predict purchasing decisions in these two culturally distinct markets. The study employs a dual analytical approach, combining Pa...
All content for podNECE is the property of NECE - Research Centre for Business Sciences and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The 9th podNECE episode discusses a study that presents a cross-cultural comparative analysis examining the impact of consumption values on the intention to purchase vegan food in India and Portugal. Utilizing the Theory of Consumption Values (TCV), the researchers analyze how factors like functional, emotional, social, epistemic, conditional, and ecological values predict purchasing decisions in these two culturally distinct markets. The study employs a dual analytical approach, combining Pa...
E07-S01 - Artificial intelligence, society 5.0 and smart city adaptation initiatives for businesses: An integrated approach
podNECE
6 minutes
1 month ago
E07-S01 - Artificial intelligence, society 5.0 and smart city adaptation initiatives for businesses: An integrated approach
The 7th episode of podNECE presents a study published in Technovation, focused on developing an integrated approach for businesses to adapt to the paradigms of Artificial Intelligence (AI), Society 5.0, and smart cities in response to rapid global urbanization. The authors present a multi-criteria analysis system utilizing cognitive mapping and the Decision-Making Trial and Evaluation Laboratory (DEMATEL) technique within a neutrosophic environment to structure and analyze the complex, subjec...
podNECE
The 9th podNECE episode discusses a study that presents a cross-cultural comparative analysis examining the impact of consumption values on the intention to purchase vegan food in India and Portugal. Utilizing the Theory of Consumption Values (TCV), the researchers analyze how factors like functional, emotional, social, epistemic, conditional, and ecological values predict purchasing decisions in these two culturally distinct markets. The study employs a dual analytical approach, combining Pa...
