Isobel Lorna is a British luxury lifestyle content creator and the founder of Voir Social, a TikTok-focused creative agency based in London. With over 1.6 million followers across TikTok and Instagram, she’s known for creating viral, value-driven content that blends authenticity with aspiration. After growing her own platforms, Isobel launched Voir Social to help brands and creators succeed on TikTok using her unique approach embracing what she calls being “abnormal” and true to personality. Her focus on consistent, video-first content and strategic creativity has positioned her as a leading voice in the creator economy. So, if you're a true Muse, an aspiring brand founder or simply fashion-obsessed (we totally get it), consider this your front-row seat to the world of Odd Muse. We'd love to hear your thoughts for future episodes, join us on TikTok ⁠@podmuse⁠ Instagram ⁠@oddmuselondon⁠ for any PodMuse questions. Learn more about your ad choices. Visit megaphone.fm/adchoices