This week on PodMuse, we’re diving into the blurred lines between strategy and spirituality. Is your brand growing because of a killer marketing plan, or is it something more? Aimee sits down with Sophie to unpack how much of Odd Muse’s success can be credited to traditional marketing versus manifestation, intuition, and timing. So, if you're a true Muse, an aspiring brand founder or simply fashion-obsessed (we totally get it), consider this your front-row seat to the world of Odd Muse. We'd love to hear your thoughts for future episodes, join us on TikTok @podmuse Instagram @oddmuselondon for any PodMuse questions. Learn more about your ad choices. Visit megaphone.fm/adchoices