I’ve said it before but I’ll say it again: one of the biggest myths around podcasting for business is the idea that if you record it, they will come. And as much as I love this idea, it’s not actually true. People won’t follow where you won’t lead, so if you’re not signposting the way to your content then you can’t be shocked when no one listens. Which is why you need to be creating written content via a blog on your website for every single episode you release, even though it may feel like an unnecessary amount of work to do so. I’m talking: - The real reason you need a blog for your podcast - The percentage of traffic my site gets via organic Google searches - How your blog can help more people than you think - How to make it easier to create that written content Need a better podcast strategy? Grab your roadmap at https://podcastology.co/roadmap and sign up to get instant access to the five steps to profitable podcasting for online business owners. Get coaching support for your podcast at https://podcastology.co/podcast-coaching where I’ll help you whip your show into a conversion asset you can be proud of. If you enjoyed this episode, I’d really appreciate it if you’d share it with a biz bestie. I want to make sure we help as many women as possible get heard and get paid.