The question that’s crossed the mind of every single podcaster out there, whether you’re using your podcast to drive sales in your business or you’re just podcasting for fun: are download numbers really that important? Podcasting takes time and effort, and regardless of the financial reward we may expect or not, we all want to feel validated in our efforts. So I want to chat about this, because if you haven’t already had this come up for you and your podcast, it’s probably only a matter of time. I’m talking: - What a download really is - Why downloads aren’t a great success metric for business podcasts - What metrics to track for your podcast - How to accurately compare your show’s growth Need a better podcast strategy? Grab your roadmap at https://podcastology.co/roadmap and sign up to get instant access to the five steps to profitable podcasting for online business owners. Get coaching support for your podcast at https://podcastology.co/podcast-coaching where I’ll help you whip your show into a conversion asset you can be proud of. If you enjoyed this episode, I’d really appreciate it if you’d share it with a biz bestie. I want to make sure we help as many women as possible get heard and get paid.