Our guest served in Team 22 of Unit 669.

Afterward, he went on to the IDF Officers Academy and returned to the unit, where he served in severaladvanced officer roles.

He grew up on a moshav and began his career as a farmer. Blending agriculture with innovation, he brought technology into his work with seeds and eventually sold his first company to Sugat Industries—Israel’s leading supplierof sugar and rice to the industrial and retail markets.

He then moved to London to pursue his MBA at London Business School, where he founded Movmenta—a company that uses advanced sensors and intelligent data systems to help athletes push their limits safely and sustainably.

Movmenta has already raised several rounds of funding, has a live product, and is operating in the market.

Ofir Dagan's LinkedIn: https://www.linkedin.com/in/ofir-dagan1/

Movmenta's website: https://www.movmenta.com/