To be heard, your podcast first needs to be seen and clicked on. How to achieve this?
Welcome to a podcast primarily for audio professionals but also for creators and podcasters who are serious about growth. This show brings you AI-generated audio versions of Audiotiq’s top blog articles, delivering the latest insights and actionable tips to help you optimize your podcast for success. Every episode distills key strategies from Audiotiq, covering topics like Podcast Visibility Optimization (PVO), Cover Art Optimization (CAO), and industry trends—all designed to help you expand your audience and make your show more discoverable. If you want to increase your downloads and make sure your podcast gets the attention it deserves, this is the show for you.
In today's crowded podcast landscape, content alone isn't enough. To succeed, you need a strong strategy for being found, heard, and remembered. We’re here to provide you with data-driven advice that helps you stand out on platforms like Spotify and Apple Podcasts. With our podcast, you'll learn how to improve your podcast’s performance without the need to sift through endless blog posts.
Our show is for radio professionals, podcasters, and content creators who are ready to take their shows to the next level. If you’re focused on growing your audience, increasing engagement, and staying ahead of the latest trends, this podcast is made for you.
Subscribe now to get the latest updates and actionable tips for your podcast's success. In podcasting, being heard starts with being seen and clicked on.
Hosted on Acast. See acast.com/privacy for more information.
To be heard, your podcast first needs to be seen and clicked on. How to achieve this?
Welcome to a podcast primarily for audio professionals but also for creators and podcasters who are serious about growth. This show brings you AI-generated audio versions of Audiotiq’s top blog articles, delivering the latest insights and actionable tips to help you optimize your podcast for success. Every episode distills key strategies from Audiotiq, covering topics like Podcast Visibility Optimization (PVO), Cover Art Optimization (CAO), and industry trends—all designed to help you expand your audience and make your show more discoverable. If you want to increase your downloads and make sure your podcast gets the attention it deserves, this is the show for you.
In today's crowded podcast landscape, content alone isn't enough. To succeed, you need a strong strategy for being found, heard, and remembered. We’re here to provide you with data-driven advice that helps you stand out on platforms like Spotify and Apple Podcasts. With our podcast, you'll learn how to improve your podcast’s performance without the need to sift through endless blog posts.
Our show is for radio professionals, podcasters, and content creators who are ready to take their shows to the next level. If you’re focused on growing your audience, increasing engagement, and staying ahead of the latest trends, this podcast is made for you.
Subscribe now to get the latest updates and actionable tips for your podcast's success. In podcasting, being heard starts with being seen and clicked on.
Hosted on Acast. See acast.com/privacy for more information.
This is an AI-generated extract from a blog article from Audiotiq's website that analyzed an in-depth study titled “Perspektiven 2035+,” done by the association of Swiss Private Radios. It examines the long-term development potential for radio and audio, especially in terms of distribution. Long story short, DAB is purely transitional and poised to disappear, and Radio/Audio distribution is heading towards a fully IP-streaming future. Here are the main implications for radio stations:
The current digital transformation of radio has implications across many blocks of the value chain. Here are – in our view at Audiotiq – the 5 main challenges for publishers. Some are easier to address than others.
1- A Comprehensive Multi-Platform Strategy
Broadcasters must embrace the digital transformation by investing in IP streaming to reach audiences where they are most active—on their smartphones, not their radio receivers. Investing in IP streaming means developing user-friendly apps and platforms to make accessing content easier and more engaging.
This is a massive undertaking as one’s mobile app is compared to the best-in-class UX (User eXperience) and UI (User Interface) such as Spotify, Tinder, Amazon, the neo-banks, Strava, etc.
Practically, audio publishers need to work on a multi-platform distribution strategy:
2- An updated Content Strategy
Audio publishers should also diversify their content offerings. There should be no more one-size-fits-all, which benefits mainstream content. Publishers should expand into non-linear audio formats and on-demand streaming and create diverse, high-quality content that appeals to younger demographics and niche audiences. IP streaming enables personalization at scale, and users expect content to adapt to their preferences.
IP streaming is a two-way communication (compared to one-way broadcasting). That enables a massive leap in data and analytics. Audio publishers should leverage data to understand audience behavior and preferences better. Data must also be used to personalize content recommendations….and ad targeting. Average CPMs are higher on streaming platforms where advertisers can target their audience than on classical radios.
Again, IP streaming enables personalization at scale. Targeted advertising is a must. Today’s technology allows great targeting across several dimensions but remains underutilized. How often have you heard an ad on a podcast that wasn’t relevant to you? It could be in the wrong language, the wrong location, or non-pertinent ads. Exploring new revenue streams like subscription services or content bundles could also yield significant returns.
5- Prepare for further Technological Evolutions
Staying informed about emerging technologies is paramount. As Generative AI has just proved, this is not over yet.
Hosted on Acast. See acast.com/privacy for more information.