ComputerWeekly.com brings you a weekly round-up of the latest IT news from the UK. Also available: interviews with leading IT experts on a range of business computing and information technology topics.
http://wwww.computerweekly.com
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ComputerWeekly.com brings you a weekly round-up of the latest IT news from the UK. Also available: interviews with leading IT experts on a range of business computing and information technology topics.
http://wwww.computerweekly.com
More marketing is being done digitally. It is very hard to measure its output and success. "You need tools to take the data and bring it into one place, to satisfy marketing and finance departments," says Brian Franz, CIO, Diageo. In this podcast he speaks about how IT captured the data from 200 million Facebook interactions, which occured during the Smirnoff Nightlife Exchange online event.
podcasts @ComputerWeekly
ComputerWeekly.com brings you a weekly round-up of the latest IT news from the UK. Also available: interviews with leading IT experts on a range of business computing and information technology topics.
http://wwww.computerweekly.com