#36 Give guests a good experience (and they might become clients)

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Podcasting in 3 Easy Steps

Suzi Dale and Julie-Anna Needham

55 episodes

3 days ago

Welcome to ‘Podcasting in 3 easy steps’ with Julie-Anna Needham and Suzi Dale. We’ve spent years as radio and audio producers, creating award-winning podcasts. Now we want to share what we’ve learned with you: to help you get your podcast off the ground and out to your audience. In each short episode we’ll share three easy steps you can take to create and market an awesome podcast. We’ll aim to take the mystery out of the process. If you’re someone who’s been put off by the tech or the skills involved…then this show is for you.

How To

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All content for Podcasting in 3 Easy Steps is the property of Suzi Dale and Julie-Anna Needham and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

How To

Education

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#36 Give guests a good experience (and they might become clients)

Podcasting in 3 Easy Steps

3 minutes 6 seconds

2 years ago

#36 Give guests a good experience (and they might become clients)

In this episode, Jules explains how to improve the podcast experience for your guests. As well as preparing your guests in advance (listen to Episode 34) you can make the process as enjoyable as possible for your guests. Plus if your guests are happy, they may become clients.

Listen to what they’re saying & engage fully in the conversation.
Book an hour long slot with your guest, even if you know your recording will last less time. This gives you the chance to continue the conversation after you’ve stopped recording (which is often when you'll get the best from them as they'll feel most relaxed).
Follow up with your guest by thanking them for taking part, and sharing social media assets and/or a blog post with them. Also, let them know when the episode is live.

This episode was inspired by a talk at The Podcast Show in London in May by Arielle Lisenblatt who was speaking to Toby Goodman so thanks to them for the idea.