What happens when a podcast becomes more than just content and turns into a powerful marketing engine for your brand?
In this episode, Darcy Milne, founder of Pro Podcast, sits down with Mike Dickson, Head of Sales & Marketing at [axr] Recruitment & Search and host of Your Future in Sales & Marketing, to explore how AXR leveraged podcasting to grow its influence, engage its audience, and even launch a second successful show.
With over 100 episodes and a thriving library of video highlights, Mike shares the strategies that helped position AXR as thought leaders in their space.
From keeping the process simple and stress-free to recording episodes in front of live audiences, this conversation gives valuable insights for marketers, CEOs, and business owners ready to amplify their brand through podcasting.
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