If you've worked in digital advertising, you've probably heard of the IAB, which stands for Interactive Advertising Bureau. They create standards on how digital ads should be tracked. They oversee all online advertising, including display ads on websites, ads that pop up while you're watching YouTube, and podcast ads. They also have a certification program where companies are audited to see if they meet the standards the IAB has set. So, how important is this for podcasters? Should you do business only with IAB-certified companies? Today we're exploring what IAB certification means for podcasters. Want a blueprint for writing amazing podcast ads? Download our 4-step process here. https://independentpodcast.network/training/what-to-consider-when-writing-ads-for-your-podcast Here's a list of podcast companies who are currently IAB certified: https://iabtechlab.com/compliance-programs/compliant-companies Here are the steps podcast companies need to complete to become IAB certified: https://iabtechlab.com/wp-content/uploads/2022/10/Podcast-Measurement-Validation-Compliance-v2.1-Oct-2022.pdf 🎙️ Want more free podcast content? We’re always creating new content to help you launch and grow your podcast, and we give it to you for free. If you’re serious about podcasting and willing to do the work, you’ll have access to all the tools and resources you need to create a successful show. https://independentpodcast.network/grow 😁 Ready to make money with your podcast? We'd love to partner with you! We'll format your podcast for digital ads and find the advertisers. We can even sell more than just podcast ads! Learn more here: https://independentpodcast.network/money Learn more about your ad choices. Visit megaphone.fm/adchoices