Sandra Scaiano joins us on the podcast to talk digital marketing, online memberships, big picture work, and of course, podcasting. Sandra has the unique (and covetable) ability to help her clients imagine the big picture, the vision for their business. She also has the tech skills to help those big ideas come to life. People who work with her, get results. It’s no wonder that’s she’s always busy and creating a course so even more people can get access to her genius. Why the Long Game? Podcasting is an outlet for Sandra to share her stories, her knowledge, and her creativity. She embodies the “long game” philosophy. She’s all about building the foundation of your business. When you do that well, then growth and scaling can happen. “It’s that consistency piece.” Sandra figured out how to add podcasting to her business in a way that works for her. She’s the content expert and has a VA to help her with her workflow. She does solo episodes and mixes in interviews as well. She shares why having a viewpoint (and sharing the perspective of others) is important to her. She’s also intentional about sharing what is truly important to her. Find out how she decided to highlight content around the Black Lives Matter movement. It was unique to her and it resonated with her audience. “You have to have a vision for what you want to say.” Hear Sandra’s take on Clubhouse. She dived in to get her own opinion about the platform and shared some of her early learnings about how it can work. She outlines a strategy that big brands are using that you could translate to your business. Connect with Sandra: The Long Game Podcast Sandra on Instagram Sandra on Pinterest     Resources: Headliner The Long Game is . . . Happiness The Trifecta, Onboarding, Automations, and Segmenting Love Your Voice with Kelly Burge Learn more about your ad choices. Visit megaphone.fm/adchoices