In one of our most popular episodes, Dan Sullivan, Gord Vickman, and guest Mike Koenigs share what it takes to build an audience. A lot has changed about broadcasting. It’s not as hard, risky, or expensive as it used to be. There’s no barrier for anyone to go online and start broadcasting—which can be both a good thing and a bad thing.Show Notes: It’s desirable to be trained and taught by people who have been through what you have or worse because you’re looking for shortcuts. The activity of selling has to be facilitated by technological solutions, especially as they get more powerful. Using technology to promote, market, and create buying behaviors is always a moving target. Taking on whatever the cutting edge is without alienating the masses is a delicate balance. The biggest challenge anyone has now is that everyone is online, and it costs nothing to broadcast. People can sense authenticity very quickly. The rules that work for scarce mediums don’t work for abundant mediums. Unlike with traditional mediums, there are no gatekeepers when it comes to online broadcasting. Audience-building might have as much to do with your personality as it does with the work you’re putting in. Some people just know how to manifest and manage energy in a magical way. Resources: Download your FREE digital version of Mike’s bestselling book, “Ai Accelerator” (https://www.mikekoenigs.com/AiBookFreeCA)The Strategic Coach® ProgramGrowing Great Leadership by Dan Sullivan