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Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategies
Jeremy Enns & Justin Jackson | Podcast Growth, Marketing & Promotion Experts
26 episodes
3 days ago
It's easier than ever to launch and produce a podcast. But it's never been harder to grow one. On this show, we break down and explore what the data says about what it takes to market and grow a podcast in 2025 to help you make smarter decisions about your show, grow faster, and earn more. Together, cohosts—and longtime podcasters, creators, and marketers—Jeremy Enns (Podcast Marketing Academy) and Justin Jackson (Transistor.fm) explore topics like: How do you define success for your podcast? What are the most effective marketing strategies, tactics, and growth channels for podcasts? What does the data say about how to structure your show and episodes? Which social media channels should you focus on as a podcaster? How do you stack up to other shows? Using the data uncovered by the annual Podcast Marketing Trends Report, our goal is to make sense of the numbers and turn them into actionable insights that you can use to create a better show and market it more effectively. You can find the latest report at podcastmarketingtrends.com.
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Marketing
Technology,
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All content for Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategies is the property of Jeremy Enns & Justin Jackson | Podcast Growth, Marketing & Promotion Experts and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
It's easier than ever to launch and produce a podcast. But it's never been harder to grow one. On this show, we break down and explore what the data says about what it takes to market and grow a podcast in 2025 to help you make smarter decisions about your show, grow faster, and earn more. Together, cohosts—and longtime podcasters, creators, and marketers—Jeremy Enns (Podcast Marketing Academy) and Justin Jackson (Transistor.fm) explore topics like: How do you define success for your podcast? What are the most effective marketing strategies, tactics, and growth channels for podcasts? What does the data say about how to structure your show and episodes? Which social media channels should you focus on as a podcaster? How do you stack up to other shows? Using the data uncovered by the annual Podcast Marketing Trends Report, our goal is to make sense of the numbers and turn them into actionable insights that you can use to create a better show and market it more effectively. You can find the latest report at podcastmarketingtrends.com.
Show more...
Marketing
Technology,
Business
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The Real Odds of Succeeding as a Podcaster (& How to Beat Them) | Podcast Strategy
Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategies
1 hour 1 minute
6 months ago
The Real Odds of Succeeding as a Podcaster (& How to Beat Them) | Podcast Strategy

One in ten music albums makes its money back. The same is true for startups and movies. But what about podcasts?

Is it possible for any of us to create a successful show? Or are the odds always going to be stacked against us, with only a tiny fraction of shows breaking through to the mainstream?

In this episode, we break down the odds behind creating both a successful show and a successful career as a creator, and explore exactly what you can do to stack the deck in your favour.

📊 What did you think of this episode? Click to cast your vote:
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Topics Covered

00:00 The odds of success as a creator 
04:59 The data behind exceptionally successful podcasts 
13:21 Why you should quit more projects (and podcasts) 
21:19 The traits of exceptional podcasts 
31:56 Increasing your luck surface area 
37:42 The traits of exceptional creators 
47:47 Tapping into your unique personal genius

⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️


Resources

Brandon Sanderson Lecture Series
Nathan Barry
Seth Godin
Shaan Puri
Jason Roberts
Ozan Varol
Awaken Your Genius
The Tim Ferriss Show
Acquired
My First Million
Podcast Movement Conference

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✍️ Leave your feedback for the show: **http://podcastmarketingtrends.com/feedback**


Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategies
It's easier than ever to launch and produce a podcast. But it's never been harder to grow one. On this show, we break down and explore what the data says about what it takes to market and grow a podcast in 2025 to help you make smarter decisions about your show, grow faster, and earn more. Together, cohosts—and longtime podcasters, creators, and marketers—Jeremy Enns (Podcast Marketing Academy) and Justin Jackson (Transistor.fm) explore topics like: How do you define success for your podcast? What are the most effective marketing strategies, tactics, and growth channels for podcasts? What does the data say about how to structure your show and episodes? Which social media channels should you focus on as a podcaster? How do you stack up to other shows? Using the data uncovered by the annual Podcast Marketing Trends Report, our goal is to make sense of the numbers and turn them into actionable insights that you can use to create a better show and market it more effectively. You can find the latest report at podcastmarketingtrends.com.