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Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategies
Jeremy Enns & Justin Jackson | Podcast Growth, Marketing & Promotion Experts
26 episodes
4 days ago
It's easier than ever to launch and produce a podcast. But it's never been harder to grow one. On this show, we break down and explore what the data says about what it takes to market and grow a podcast in 2025 to help you make smarter decisions about your show, grow faster, and earn more. Together, cohosts—and longtime podcasters, creators, and marketers—Jeremy Enns (Podcast Marketing Academy) and Justin Jackson (Transistor.fm) explore topics like: How do you define success for your podcast? What are the most effective marketing strategies, tactics, and growth channels for podcasts? What does the data say about how to structure your show and episodes? Which social media channels should you focus on as a podcaster? How do you stack up to other shows? Using the data uncovered by the annual Podcast Marketing Trends Report, our goal is to make sense of the numbers and turn them into actionable insights that you can use to create a better show and market it more effectively. You can find the latest report at podcastmarketingtrends.com.
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Marketing
Technology,
Business
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All content for Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategies is the property of Jeremy Enns & Justin Jackson | Podcast Growth, Marketing & Promotion Experts and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
It's easier than ever to launch and produce a podcast. But it's never been harder to grow one. On this show, we break down and explore what the data says about what it takes to market and grow a podcast in 2025 to help you make smarter decisions about your show, grow faster, and earn more. Together, cohosts—and longtime podcasters, creators, and marketers—Jeremy Enns (Podcast Marketing Academy) and Justin Jackson (Transistor.fm) explore topics like: How do you define success for your podcast? What are the most effective marketing strategies, tactics, and growth channels for podcasts? What does the data say about how to structure your show and episodes? Which social media channels should you focus on as a podcaster? How do you stack up to other shows? Using the data uncovered by the annual Podcast Marketing Trends Report, our goal is to make sense of the numbers and turn them into actionable insights that you can use to create a better show and market it more effectively. You can find the latest report at podcastmarketingtrends.com.
Show more...
Marketing
Technology,
Business
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Stupid Mistakes, Happy Accidents & Surprising Insights From Making & Marketing Our First 20 Episodes
Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategies
56 minutes
1 year ago
Stupid Mistakes, Happy Accidents & Surprising Insights From Making & Marketing Our First 20 Episodes

Plus, we need your help to decide what to make next.

We spend the majority of our time thinking about podcast marketing & growth. But that doesn’t mean we have it all figured out.

In this final episode of Season 1 of Podcast Marketing Trends Explained, we break down our stats from the season along with our mistakes and missed opportunities, lessons learned… and the surprising insights we’ve gained along the way.

Plus, we brainstorm three new show concept ideas to keep us busy between seasons… and ask your feedback on which one we should pursue.

Cast your vote for which show we should make next

📊 What did you think of this episode? Click to cast your vote:
🤩 Nailed It!
🙂 Solid
🥱 Meh
😒 Do better

Topics Covered
00:00 Intro
00:49 How many downloads we expected to get going into this season
02:35 Breaking down our Season 1 stats
03:22 Is YouTube worthwhile for the average podcaster?
08:34 Engagement time and consumption rates
12:44 The metric we care about more than analytics
20:26 Assessing Season 1: What we did well
23:02 How experimentation led us to find our structure
28:21 A big mistake we made with Season 1
32:05 Mistakes and missed opportunities in Season 1
36:18 Help us decide which show we should create next
40:57 Concept idea 1: “Make it Big”
45:03 Concept idea 2: “Why It Works”
49:48 Concept idea 3: “Podcast Riffs”
54:35 Listener feedback and what to expect from Season 2

⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️


Resource

Jay Clouse from Creator Science
Josh Spector
Bumper articles on measuring listen time
Growth In Reverse
Arvid Kahl  
LinkFire
Chartable
The Futur
Unthinkable w/ Jay Acunzo 

Subscribe to Podcast Marketing Trends Explained

Check out the Podcast Marketing Trends 2023 Report

Subscribe to the Scrappy Podcasting Newsletter

Try Transistor.fm for free for 14 days

✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback

Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategies
It's easier than ever to launch and produce a podcast. But it's never been harder to grow one. On this show, we break down and explore what the data says about what it takes to market and grow a podcast in 2025 to help you make smarter decisions about your show, grow faster, and earn more. Together, cohosts—and longtime podcasters, creators, and marketers—Jeremy Enns (Podcast Marketing Academy) and Justin Jackson (Transistor.fm) explore topics like: How do you define success for your podcast? What are the most effective marketing strategies, tactics, and growth channels for podcasts? What does the data say about how to structure your show and episodes? Which social media channels should you focus on as a podcaster? How do you stack up to other shows? Using the data uncovered by the annual Podcast Marketing Trends Report, our goal is to make sense of the numbers and turn them into actionable insights that you can use to create a better show and market it more effectively. You can find the latest report at podcastmarketingtrends.com.