6 Storytelling Principles to Hook & Retain Listeners (That Apply to Every Show)

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Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategies

Jeremy Enns & Justin Jackson | Podcast Growth, Marketing & Promotion Experts

26 episodes

4 days ago

It's easier than ever to launch and produce a podcast. But it's never been harder to grow one. On this show, we break down and explore what the data says about what it takes to market and grow a podcast in 2025 to help you make smarter decisions about your show, grow faster, and earn more. Together, cohosts—and longtime podcasters, creators, and marketers—Jeremy Enns (Podcast Marketing Academy) and Justin Jackson (Transistor.fm) explore topics like: How do you define success for your podcast? What are the most effective marketing strategies, tactics, and growth channels for podcasts? What does the data say about how to structure your show and episodes? Which social media channels should you focus on as a podcaster? How do you stack up to other shows? Using the data uncovered by the annual Podcast Marketing Trends Report, our goal is to make sense of the numbers and turn them into actionable insights that you can use to create a better show and market it more effectively. You can find the latest report at podcastmarketingtrends.com.

All content for Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategies is the property of Jeremy Enns & Justin Jackson | Podcast Growth, Marketing & Promotion Experts and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Technology,

Business

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6 Storytelling Principles to Hook & Retain Listeners (That Apply to Every Show)

Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategies

1 hour 6 minutes

1 year ago

6 Storytelling Principles to Hook & Retain Listeners (That Apply to Every Show)

They’re not always obvious, but the elements of storytelling are at the heart of every great episode. This is as true for interview and solo shows as it is for narrative. For comedy & fiction as it is for business.

And in this episode, with the help of a special guest, we’re breaking down the core principles of storytelling and how to incorporate them into your show.

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Topics Covered

0:00 A new podcast growth experiment
3:21 Introducing Sound Judgment
6:24 Crafting your show’s Sound Vision
16:06 Structuring your episodes for impact & retention
18:54 Thinking in scenes
23:20 Surprise: The unexpected emotion behind all great podcast episodes
35:42 Why specifics are the key to unlocking memorability and emotion
40:20 Our analysis of the Sound Judgment episode
42:17 Digging deeper into defining your sound vision
47:35 How we use scenes to structure this show
51:33 How to incorporate surprise & suspense into your episodes
58:47 How to be a more specific (and thus, better) interviewer
1:01:52 The elements of a fantastic cross-promotion pitch

⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️

Resource

Listen & Subscribe to Sound Judgment

The Story Grid
YouTube: Brandon McNulty
On Being
Wild Boys
Famous & Gravy

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