As podcasting becomes more competitive, a dedicated website isn’t just a nice-to-have — it’s a vital tool. In today’s episode of Podcast Insider, Mike Dell and Todd Cochrane revisit why having a podcast website can help you grow your audience, strengthen your brand, and create monetization opportunities.
In 2024 and beyond, a well-designed, functional website can set your show apart — but we’ll also cover reasons why you might not want one, depending on your goals and bandwidth.

Today’s Hosts: Mike Dell and Todd Cochrane



✅ Reasons to Have a Podcast Website
Your Show’s Central Hub – Your Moonbase Alpha



It’s the best place to send your listeners.


If your show disappears from podcast apps, fans still know where to find you.


SEO (Search Engine Optimization)



Helps your show get discovered when people search for your topics or guests.


Lets you create more detailed, searchable show notes.


Branding



Total control over the look, feel, and voice of your brand.


Audience Engagement



Include a forum, contact form, or email signup to build community and keep in touch.


Monetization



Promote sponsors, sell merch or services, and even run ads like AdSense.


Bonus Content & Resources



Add blogs, video content, transcripts, and links to additional resources.


Web Analytics



Use tools like Google Analytics to understand your audience’s behavior.


A Place for Everything



Podcast players


Episode archive or playlist


Contact info


Announcements


Merch store


Ads and sponsor details


Your services and products





🤔 Why You Might Not Want a Podcast Website
Time Constraints



Keeping a website updated does take effort.


Technical Skills



Not everyone is comfortable building a website — but it’s easier than you might think.


Cost



Domain registration and web hosting come with a price.


However, Blubrry includes a free podcast website with hosting.


Focus on Core Content



If you’d rather focus purely on the audio, that’s okay too.


Keeping It Simple



Sometimes simplicity is the best route.


Social Media Presence



If most of your audience engagement already happens on social media, a separate website may not be necessary.





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Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at todd@blubrry.com and mike@blubrry.com

Stay tuned for more episodes and visit our website for the latest updates and resources.