This episode is about the power of "micro-commitments" in boosting SaaS sales.

Read the original article HERE. (https://www.willyshinn.com/p/the-micro-commitment-magic-how-tiny)

Author Willy Shinn proved that asking potential customers to make small, low-pressure decisions throughout the sales process, such as answering a simple question or clicking on a link, can gradually build trust, reduce perceived risk, and ultimately lead to a higher conversion rate.

It explains how to apply this technique in various sales contexts, including sales copy, landing pages, webinars, sales presentations, and the upgrade process.

The author emphasizes that micro-commitments make the sales process more natural by aligning the seller and the prospect, resulting in improved sales results.

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