This podcast episode uses Canva as a case study to illustrate how SaaS companies can use content marketing to build a successful business.

Read the original article HERE.

The author emphasizes the importance of creating a multi-channel content strategy, repurposing content to maximize its reach, and utilizing SEO strategies, including pillar content, to dominate search results.

He also highlights the role of data visualization and video content in engaging audiences, and explores the potential and limitations of AI in content creation.

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