This episode explains the freemium strategy employed by the popular productivity platform Notion.

Read the original article HERE.

The author describes the psychology behind freemium, arguing that it taps into human tendencies like reciprocity and the sunk cost fallacy.

It then provides actionable tips for creating an effective freemium model, including crafting an irresistible free offer, optimizing onboarding, utilizing AI-powered tools for personalization and analysis, and leveraging social proof.

The author concludes with a call to action, encouraging readers to adopt these strategies to transform their free users into paying customers.

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