Grow your podcast with insights from talented podcasters, entrepreneurs, and industry insiders. Emmy-Nominated TV Journalist & Podcast Coach Christine O'Donnell uses the lessons she's learned after more than a decade in the news business and a few years in marketing to focus specifically on helping independent podcasters grow their shows. This goal of this podcast is to be a resource for growth, inspiration and community.
Our guests include Libsyn's Elsie Escobar, Rob Greenlee, Erica Mandy, Pat Mitchell, Collier Landry, Melissa Kiesche of Edison Research, Podcast Movements' Jared Easley, Rob Walsh, Anna Keenan, Michelle Miller, James Cridland, and Laura Cathcart Robbins.
Listeners of this show also listen to The Audacity to Podcast, She Podcasts, Podnews, The Feed, Podcasters' Roundtable, Ask The Podcast Coach, Podcasting Made Easy, Inside Podcasting, Podcraft, BuzzCast, Wit and Wire and Podcasting Simplified.
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Grow your podcast with insights from talented podcasters, entrepreneurs, and industry insiders. Emmy-Nominated TV Journalist & Podcast Coach Christine O'Donnell uses the lessons she's learned after more than a decade in the news business and a few years in marketing to focus specifically on helping independent podcasters grow their shows. This goal of this podcast is to be a resource for growth, inspiration and community.
Our guests include Libsyn's Elsie Escobar, Rob Greenlee, Erica Mandy, Pat Mitchell, Collier Landry, Melissa Kiesche of Edison Research, Podcast Movements' Jared Easley, Rob Walsh, Anna Keenan, Michelle Miller, James Cridland, and Laura Cathcart Robbins.
Listeners of this show also listen to The Audacity to Podcast, She Podcasts, Podnews, The Feed, Podcasters' Roundtable, Ask The Podcast Coach, Podcasting Made Easy, Inside Podcasting, Podcraft, BuzzCast, Wit and Wire and Podcasting Simplified.
50. Seasons vs. an on-going show—which one should you choose?
Podcast Coaching with Christine
52 minutes
4 years ago
50. Seasons vs. an on-going show—which one should you choose?
Are you overwhelmed trying to figure out your marketing strategy? In this episode of Podcast Coaching with Christine, marketing expert and CEO of Sprout creative Kristina Kury shares how to get started creating your own marketing strategy. She breaks down four key marketing funnels, provides helpful tips for repurposing content, and shares the importance of identifying your USP. Kury is also a co-host of the Laughing with Gingers Podcast, a show with two feisty redhead sharing crazy stories, playing games, and have a lot of LOUD laughs.
What We Learn: 5:00 What it's like giving birth during a pandemic 6:50 Where and how to begin your marketing strategy 10:03 Podcasting & social media 12:24 Seasons vs. an on-going show—which one should you choose? 15:40 Repurposing content is KEY in marketing 18:46 What to can do during your shows downtime 20:05 Kristina breaks down 4 major marketing funnels 24:00 Worried your show is too small for a marketing strategy? 24:40 Find the USP people will pay for 40:10 An inside look into the systems the Laughing with Gingers podcast use 46:30 Make audiograms and keep it simple 49:43 How many places should your podcast be online?Resources and Links Mentioned: Find Kristina on Instagram - @kristinakury
The Laughing with Gingers podcast - @laughingwithgingers
Connect with Christine: Podcasting is hard enough—get support. Whether you're looking for a community of podcasters to vent to or need a helping hand to guide you along your podcast journey, Podcasting Coaching with Christine is here for you. As an Emmy nominated Journalist and Podcast Coach, her mission is to help people make an impact with their voice. Go to https://christine-odonnell.com/ for more podcasting resources. Website: https://christine-odonnell.com/ Personal Instagram: https://www.instagram.com/thechristineod/ Bright Sighted Pros Instagram: https://www.instagram.com/brightsightedpros/
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Podcast Coaching with Christine
Grow your podcast with insights from talented podcasters, entrepreneurs, and industry insiders. Emmy-Nominated TV Journalist & Podcast Coach Christine O'Donnell uses the lessons she's learned after more than a decade in the news business and a few years in marketing to focus specifically on helping independent podcasters grow their shows. This goal of this podcast is to be a resource for growth, inspiration and community.
Our guests include Libsyn's Elsie Escobar, Rob Greenlee, Erica Mandy, Pat Mitchell, Collier Landry, Melissa Kiesche of Edison Research, Podcast Movements' Jared Easley, Rob Walsh, Anna Keenan, Michelle Miller, James Cridland, and Laura Cathcart Robbins.
Listeners of this show also listen to The Audacity to Podcast, She Podcasts, Podnews, The Feed, Podcasters' Roundtable, Ask The Podcast Coach, Podcasting Made Easy, Inside Podcasting, Podcraft, BuzzCast, Wit and Wire and Podcasting Simplified.
