This podcast is dedicated to helping listeners better understand podcast advertising. Whether you're in advertising, marketing, or simply a podcaster interested in learning more about the podcast advertising world this show is for you. We'll provide techniques for implementing your ad campaigns, setting budgets, and expectations giving you the knowledge and expertise to become a podcast advertising expert.
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This podcast is dedicated to helping listeners better understand podcast advertising. Whether you're in advertising, marketing, or simply a podcaster interested in learning more about the podcast advertising world this show is for you. We'll provide techniques for implementing your ad campaigns, setting budgets, and expectations giving you the knowledge and expertise to become a podcast advertising expert.
Growing Your Audience: The Power of Cross-Promotion
Podcast Advertising Playbook
40 minutes
1 month ago
Growing Your Audience: The Power of Cross-Promotion
In this episode of the Podcast Advertising Playbook, host Heather Osgood sits down with Lauren Passell, Founder and CEO of Tink Media, a podcast growth and discovery company.
Lauren shares how creators can grow their audience and increase discoverability with cross-promotion, interactive audience engagement, and creating the perfect pitch.
You’ll hear:
Insights from Lauren’s success in marketing and PR for audio
Strategies to make your show more marketable
Ideas for interacting with listeners to make them feel like a part of the show
How you can use cross-promotion to grow your audience and increase discoverability
If you’re curious about what works (and what doesn’t) in successful podcast marketing, this one is a must-hear!
🔗 Resources & Links:
Tink Media: https://tinkmedia.co/
Lauren’s newsletter, Podcast The Newsletter: https://podcastthenewsletter.substack.com/
Podcast Advertising Playbook
This podcast is dedicated to helping listeners better understand podcast advertising. Whether you're in advertising, marketing, or simply a podcaster interested in learning more about the podcast advertising world this show is for you. We'll provide techniques for implementing your ad campaigns, setting budgets, and expectations giving you the knowledge and expertise to become a podcast advertising expert.
