This podcast is dedicated to helping listeners better understand podcast advertising. Whether you're in advertising, marketing, or simply a podcaster interested in learning more about the podcast advertising world this show is for you. We'll provide techniques for implementing your ad campaigns, setting budgets, and expectations giving you the knowledge and expertise to become a podcast advertising expert.
All content for Podcast Advertising Playbook is the property of Heather Osgood and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
This podcast is dedicated to helping listeners better understand podcast advertising. Whether you're in advertising, marketing, or simply a podcaster interested in learning more about the podcast advertising world this show is for you. We'll provide techniques for implementing your ad campaigns, setting budgets, and expectations giving you the knowledge and expertise to become a podcast advertising expert.
From Wonder to Acast: Where Branded Content is Headed Next
Podcast Advertising Playbook
31 minutes
8 months ago
From Wonder to Acast: Where Branded Content is Headed Next
This week on The Podcast Advertising Playbook, host Heather Osgood sits down with Shira Atkins, Global SVP of Business Development & Partnerships at Acast and former Co-Founder & Chief Revenue Officer of Wonder Media Network. With Acast’s recent acquisition of WMN, Shira shares insights on the evolution of branded content in podcasting and where the industry is headed next.
In this episode, Heather and Shira discuss:
The origins of Wonder Media Network and the market gap it aimed to fill.
What Acast’s acquisition means for the future of branded podcasting.
The biggest misconceptions brands have about branded content.
How brands should think beyond audio to maximize impact.
The evolution of podcast advertising and what’s next in 2025.
If you want to stay ahead of the curve in branded podcasting, this episode is packed with expert insights!
Podcast Advertising Playbook
This podcast is dedicated to helping listeners better understand podcast advertising. Whether you're in advertising, marketing, or simply a podcaster interested in learning more about the podcast advertising world this show is for you. We'll provide techniques for implementing your ad campaigns, setting budgets, and expectations giving you the knowledge and expertise to become a podcast advertising expert.
