Hi, this is Galyna Parker from Ecommerce Brief and this is my expert tip. Did you know that Free shipping is one of the most important conversion factors for online shoppers? It has been proven by multiple studies that look at the bvehaviour of online shoppers. Product price in general is the main conversion factor for the majority of products. To capture more buyers you should utilize free shipping, and also consider pricing your products comparably to your direct competition. And don't forget to use promotions and coupons to seal the deal and convert shoppers into your customers.