Amazon just dropped a surprise move Travis and Jason Kelce’s New Heights podcast is now streaming on Prime Video. But here’s the twist: Prime Video doesn’t even have a “podcast” category. Instead, they’ve quietly added New Heights, Mind the Game with LeBron James, and Baby, This Is Kiki with Keke Palmer all hosted directly on the platform.

In this episode, Steph breaks down what this means for the future of podcasting on streaming services, why keeping listeners on-platform is so valuable, and what DIY podcasters can learn from these big-name moves. Even if you’re not landing on Prime Video anytime soon, these shifts prove one thing: podcasting is becoming an essential skill for businesses and creators everywhere.

Tune in for a fun breakdown of the latest trend and a reminder that your audience needs your voice whether it’s on Spotify, YouTube, or your own corner of the internet.