Your words hold the power that comes from the lessons wrapped in stories. Your stories bring the magic with a truth wrapped in originality. Content is the King! Says the world but the truth has more… It is not just content but the content that is unique, relevant, useful, entertaining, and emotional – all at the same time which we need. But we are living in a world where millions and millions of words have already been spoken and written. What new can you bring to the world that has almost everything covered by writers across the globe? It is a question that bothers many writers, especially those creating content for brands on social media. So, here let us give you a secret – the Secret Steps to come up with unique content for social media posting using existing information that you could have already read somewhere.

Let us do this with an example. Read the excerpt given below:

“The fun factor, emotions, and the ease with which feelings can be communicated are making these visuals a part of our daily conversations and adding verve to our routines. By now, you must have got used to seeing people using memes, stickers, GIFs, and emojis in mobile-based conversations. Bobble AI’s data intelligence reports that nearly 700Mn+ visuals are shared every day, and over 10BN+ emojis in India in chats! Perhaps you are also perking up your conversations through these visual fun elements.”

Step 1: Extract 2 important data points and at least one lesson from the article

Data points include –

• 700Mn+ visuals are shared every day
• 10Bn+ Emojis are shared over chat in India

Lessons include –

• Visuals have become a part of our conversations

Step 2:  Pick the Buzz Point

Pick one point out of those extracted from the data which has the potential to catch the attention of people. Let us pick the first point as it is a huge figure which can act as an anchor for people.

Step 3: Understand your readers

Understand the challenges and interests of your readers because they are important if you want a genuine audience. Only when you are giving readers something that can either pique their interest or solve some kind of problem will they be interested in reading your stuff. In this step, you can explore more about your readers like profession, ambition, and so on but for now, let us keep it simple for you and pick either interest or problem of your target audience....read more