For years, Jo Chidley searched for beauty products that were effective, natural and sustainable.  Jo also wanted the brand itself to run it's business in an ethical way.  Unfortunately, Jo could just not find what she was looking for and took matters into her own hands.  So began the journey with her husband and Co-Founder Stuart Chidley - The Birth of Beauty Kitchen.

Jo is Beauty Kitchen’s toughest critic, inspecting everything from the efficacy of the products, to the way the ingredients are sourced, right down to the packaging sustainability for each product. Sustainability in packaging is a subject that is close to her heart and inspired Beauty Kitchen’s RETURN • REFILL • REPEAT program which was created after reading and being inspired the book Cradle to Cradle by William McDonough & Michael Braungart.   In a world where the emphasis is predominantly focused on us to reduce and recycle, the big focus of Beauty Kitchen is RE-USE.  

Jo and Beauty Kitchen have won industry awards, including being voted in the Top 5 of ‘Who’s Who in Natural Beauty’ 3 years in a row and business awards such as ‘Scale Up Entrepreneur of the Year’. 

Jo features in national and international press and is regularly invited to speak at global sustainability events, to share her ideas and knowledge on how all of us can develop new ways to build a more sustainable future.

Jo and Beauty Kitchen can both be found on social media at the links below:

LinkedIn:

https://www.linkedin.com/in/jochidley/

https://www.linkedin.com/company/beauty-kitchen-ltd/

Instagram:

@beautykitchen

Facebook:

https://m.facebook.com/beautykitchen/