Ep 2: Pavithra Krishnaswamy on the Product Marketing Playbook

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PM x PMM: Bridging the gap

Abhyuday

3 episodes

6 days ago

Hosted by Abhyuday Ganesh Rajaa (PGP-BL, IIM Kozhikode), this podcast explores the evolving relationship between Product Management and Product Marketing — two roles critical to every successful product, yet often misunderstood. We speak with professionals who’ve worked across the product spectrum — building features, launching go-to-market strategies, decoding customer insights, and navigating team dynamics. Whether you're an aspiring PM or PMM, an MBA student exploring career paths, or a product leader looking to foster better cross-functional collaboration — this series is for you.

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Ep 2: Pavithra Krishnaswamy on the Product Marketing Playbook

PM x PMM: Bridging the gap

24 minutes 40 seconds

3 months ago

Ep 2: Pavithra Krishnaswamy on the Product Marketing Playbook

In this episode of PM × PMM: Bridging the Gap, I speak with Pavithra Krishnaswamy, Product Marketing Leader at SuperOps and former PMM at Sprinklr, Skit.ai, Mad Street Den, and Zoho.

We explore the evolving role of product marketing, from its “mysterious and important” beginnings to becoming a strategic, system-driven function. Pavithra shares candid insights on:

The 4 pillars of product marketing
What KPIs PMMs should actually own
How to partner with PMs while keeping your story honest and compelling
Skills every aspiring PMM needs to develop
Emerging trends and the AI shift in PMM

Whether you're a PM, PMM, or curious about breaking into the field, this conversation is packed with clarity and real-world wisdom.