The Plutopia podcast talks with Dr. Jeremy Faludi, a Delft University sustainable design researcher and lead author of Sustainable Design: From Vision to Action, about practical, systems-level strategies for lower-impact products and services. Faludi stresses life-cycle assessment (LCA) to “run the numbers” and focus effort where it matters—durability, repairability, energy efficiency—citing examples like Fairphone and circular-economy models that outdo recycling alone. He contrasts Europe’s stronger policy and recycling performance with U.S. shortcomings and frequent greenwashing, arguing most missteps stem from not quantifying impacts. Current projects include making medical devices and even clinical trials greener (where travel dominates impacts), aviation design that prioritizes weight reduction, and evaluating AI’s heavy training energy footprint. He also describes biomimicry-inspired 3D-printing research using water-based, upcycled materials that slash energy and embodied impacts, though print strength still lags plastics. The conversation returns to tools—systems thinking, LCA, circularity metrics—and Faludi’s workbook-style book, which pairs methods with exercises, business models, and collaboration practices to turn sustainability “vision” into actionable design.



Jeremy Faludi:
One of the things that I teach people in this book is how to run the numbers on things, how to do a life cycle assessment yourself, or at the very least, how to look up an LCA that other people have done. Or in fact, we include a bunch of Pre-calculated LCAs of different product categories in the book so that you can sit there and say, okay, I'm designing a t-shirt, or I'm designing an office chair, or I'm designing a mobile phone. What are the biggest environmental impacts, probably? Where should I spend my design time and effort?