This is the first episode of the season, where we unpack why Freemius CMO Goran Mirkovic is joining as the new co-host. We dig into why marketing is the bridge between a great product and a great business, how marketing is evolving, and why you should be really specific about whom you target and when. The episode also explores key themes like understanding your audience, avoiding common marketing mistakes, and the growing importance of being authentic and ultra-specific with your marketing. Goran also provides actionable advice on crafting simple but effective marketing strategies, the role of storytelling in connecting with customers, and more.