Vova Feldman is the founder and CEO of Freemius, an all-in-one payments, subscriptions, and taxes platform for selling software, plugins, themes, and SaaS. With over a decade’s experience, he’s also an expert on pricing page optimization and the meaningful impact it can have on the sales process. And, because his company works with solopreneurs and SMBs, Vova has developed a deep understanding of his customers’ pricing models that further enriches his knowledge. In the final episode of plugin.fm season 2, Vova unveils common mistakes and shares strategies to optimize your pricing page for results that turn visitors into customers.