plugin.fm is a value-first podcast that aims to inspire, entertain, and educate indie developers and software product makers by diving into discussions with industry experts.
In each episode, we’ll explore their perspectives and firsthand learnings to share actionable tips and insights to help you launch and grow your software product business.
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plugin.fm is a value-first podcast that aims to inspire, entertain, and educate indie developers and software product makers by diving into discussions with industry experts.
In each episode, we’ll explore their perspectives and firsthand learnings to share actionable tips and insights to help you launch and grow your software product business.
Lifecycle Marketing 101: Build, Scale, and Retain with Ashley Faus
plugin.fm
39 minutes 51 seconds
7 months ago
Lifecycle Marketing 101: Build, Scale, and Retain with Ashley Faus
Acquiring new customers is just the beginning. Keeping them engaged and turning them into loyal advocates is where real growth happens.
In this episode, Ashley Faus, Head of Lifecycle Marketing at Atlassian, shares proven strategies for building and scaling lifecycle marketing systems that drive retention and long-term success. With deep experience in both B2B and B2C, Ashley explains how to create meaningful customer interactions at every stage of their journey.
plugin.fm
plugin.fm is a value-first podcast that aims to inspire, entertain, and educate indie developers and software product makers by diving into discussions with industry experts.
In each episode, we’ll explore their perspectives and firsthand learnings to share actionable tips and insights to help you launch and grow your software product business.
