Join your host and Executive Creative Director Barrie Seppings as he ventures into the ‘imperfect world’ of Partner Marketing with two expert guides: Claudia Byrnes and Tina Semple of Splendid Group. We’re diving deep into the opportunities, challenges and sometimes tensions that arise when partner marketing programs hit the turbulence called ‘reality’. Welcome back to this month’s “Plugged In, Switched On” podcast from Splendid Group. This ‘deep dive’ episode of Plugged In, Switc...
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Join your host and Executive Creative Director Barrie Seppings as he ventures into the ‘imperfect world’ of Partner Marketing with two expert guides: Claudia Byrnes and Tina Semple of Splendid Group. We’re diving deep into the opportunities, challenges and sometimes tensions that arise when partner marketing programs hit the turbulence called ‘reality’. Welcome back to this month’s “Plugged In, Switched On” podcast from Splendid Group. This ‘deep dive’ episode of Plugged In, Switc...
Playing the long game: 20 Questions with Sonya Aboudargham
Plugged In, Switched On.
35 minutes
1 year ago
Playing the long game: 20 Questions with Sonya Aboudargham
In this episode of Plugged In, Switched On, we invite you into the conversations that matter in B2B tech marketing when our host, Barrie Seppings fires 20 Questions at Sonya Aboudargham from Dicker Data. Sonya is one of Australia’s most experienced marketers: working for the likes of Microsoft and IBM, then pioneering the ‘fractional CMO’ role as a consultant for many years before joining Dicker Data. in this interview, she explains why the most dangerous idea in tech marketing is quarter-to-...
Plugged In, Switched On.
Join your host and Executive Creative Director Barrie Seppings as he ventures into the ‘imperfect world’ of Partner Marketing with two expert guides: Claudia Byrnes and Tina Semple of Splendid Group. We’re diving deep into the opportunities, challenges and sometimes tensions that arise when partner marketing programs hit the turbulence called ‘reality’. Welcome back to this month’s “Plugged In, Switched On” podcast from Splendid Group. This ‘deep dive’ episode of Plugged In, Switc...
