Molly Hurford is plucky in many multifaceted ways. As a self-described unathletic bookworm/punk kid, she developed a new identity as an Ironman athlete in her 20s after realizing that donuts and Mountain Dew didn’t make her feel good. She’s now an ultrarunner who hosts The Business of Fitness podcast and co-hosts the Consummate Athlete podcast. She created Shred Girls, a middle-grade fiction series focused on getting girls excited about bikes and founded Strong Girl Publishing. In our conversation we talk about:  -Her school didn't have a newspaper and she wanted to be a writer, so at 11 years old she started the school newspaper and her high school didn't have a literary magazine, so she started that. -She couldn't run a mile until she was 20. -In college her Resident Assistant (RA) did Ironman. She didn’t know what that was, but decided to do one. Here’s what NOT to wear.  -Molly started Strong Girl Publishing after traditional publishers told her the girls in sport don't sell. -How we can have multiple facets of our identity, and that’s a good thing.  - Why her word of the year is Strong Word of the Year: Strong - Consummate Athlete -Why Jessie Zapo (@jessiezapo) is her athletic inspiration. - We got the scoop: you’re hearing it here first folks, a funny story about how a low-altitude-living athlete has a secret training tool to prepare for the uber-high altitude 100-mile race in Leadville.  Favorite quote: “That's probably the easiest way to be plucky is just like what you're doing.”  Connect with Molly: stronggirlpublishing.com consummateathlete.com @mollyjhurford @stronggirlpublishing Connect with your host, Coach Carrie, @carriejobradley.