Black Friday and Cyber Monday (BFCM) can be a great time for store owners to generate some extra income for their business to bring them through the end of the year. Whether you’re in retail and it’s usually your best quarter, or you’re in services which tend to be slow, running a good BFCM sale can be a boon to your business at a time where you want to finish the year strong. That’s why we have Jason Coleman today. He’s the founder of Stranger Studios, the company behind Paid Memberships Pro and the new Site Wide Sales plugin for WordPress. He gives us tons of advice based on lessons he’s learned over the last 10+ years running a digital business, and 4+ years intentionally working on BFCM sales.