We live in a world where simplified solutions are readily available everywhere, and results are expected instantly. So how do we meet those expectations? How do we lower the entry barrier and provide quick and easy ways to set up websites, especially for non-professionals? And how do web hosting companies ensure that people don’t simply go for a Facebook page instead — whose set-up is mind-blowingly quick and easy? By removing as many steps as possible, says Andrey—every step in set-up matters, however small, on the hoster and WordPress side. Luckily, we’re already taking big steps in the right direction. Listen in!