Anthony Edwards is being called the next face of the league, and his Anthony Edwards 1 social campaign with Adidas crystallized that, positioning Edwards as a singular icon living in a peach world with a penchant for talking shit. The reactive ads disrupted the algorithm and brought some much needed energy to the sports marketing space. Which commercial was his favorite? Why was he so comfortable taking shots at competitors? Did Michael Jordan inspire the campaign? How did the team behind the campaign pull this off? What’s next for the Anthony Edwards 2 campaign? Anthony Edwards, Onda, the director, Cam Mason, the Head of Sports Marketing at Adidas Basketball, Miles Jackson-Cartwright, Manager of Global Brand Marketing at Adidas Basketball, will explore these questions, and many more, on Please Explain.
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