Jordan Blackman interviews the leaders and legends of the video game industry so that you can succeed with your game project, career, or venture. Discover how you can produce, market, and operate games more successfully so that your career can be more satisfying and impactful, whether you're a game designer, engineer, or entrepreneur and whether you work at a studio, publisher, brand or startup. Jordan is an industry insider, who has worked as a Senior Producer at Ubisoft and a Lead Designer at Zynga. Since 2012, Jordan has been helping clients like EA Sports, AMC Networks, The Pokemon Company, Ellen Degeneres, and Capcom create and grow hit games. In each episode of Playmakers, he goes to work uncovering valuable insights, tactics, and know-how from a wide range of entertaining personalities including designers, writers, product managers, technologists, studio founders, executives, and more. Why? So that you get practical perspectives and insights week after week. No matter your experience or discipline, this is the show that can level you up on everything from raising funds to live operations, and everything in-between. Oh, and you'll have fun every step of the way, because there's a magic sprinkle of goofiness in each episode. So thwack that subscribe button and buckle your safety belt, 'cus this here is the wildest ride in the metaverse.
All content for Playmakers - The Game Industry Podcast is the property of Jordan Blackman and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Jordan Blackman interviews the leaders and legends of the video game industry so that you can succeed with your game project, career, or venture. Discover how you can produce, market, and operate games more successfully so that your career can be more satisfying and impactful, whether you're a game designer, engineer, or entrepreneur and whether you work at a studio, publisher, brand or startup. Jordan is an industry insider, who has worked as a Senior Producer at Ubisoft and a Lead Designer at Zynga. Since 2012, Jordan has been helping clients like EA Sports, AMC Networks, The Pokemon Company, Ellen Degeneres, and Capcom create and grow hit games. In each episode of Playmakers, he goes to work uncovering valuable insights, tactics, and know-how from a wide range of entertaining personalities including designers, writers, product managers, technologists, studio founders, executives, and more. Why? So that you get practical perspectives and insights week after week. No matter your experience or discipline, this is the show that can level you up on everything from raising funds to live operations, and everything in-between. Oh, and you'll have fun every step of the way, because there's a magic sprinkle of goofiness in each episode. So thwack that subscribe button and buckle your safety belt, 'cus this here is the wildest ride in the metaverse.
Product Management & Monetization 101 & 201, with Gordon Rowe
Playmakers - The Game Industry Podcast
1 hour 26 minutes 20 seconds
5 years ago
Product Management & Monetization 101 & 201, with Gordon Rowe
Gordon Rowe was a product manager on Mafia Wars, and then served as Zynga's only product manager on the 3rd party publishing team working with external studios to help them improve the performance of their games. He also worked on PC f2p as the Director of Product at Daybreak games. He's currently working at Facebook as an in-house consultant.
Gordon has worked with dozens of external studios and has problem solved their products, and evaluated their chances of success. These are superpowers you can develop by listening to this episode...
We dive deep into product management frameworks, rule-of-thumb KPI, common free to play errors, the evolution of monetization beyond pay-to-win, how to implement an analytics stack, and much much more.
If you work in, or have interest in, free-to-play games, this interview is absolutely unmissable.
Playmakers - The Game Industry Podcast
Jordan Blackman interviews the leaders and legends of the video game industry so that you can succeed with your game project, career, or venture. Discover how you can produce, market, and operate games more successfully so that your career can be more satisfying and impactful, whether you're a game designer, engineer, or entrepreneur and whether you work at a studio, publisher, brand or startup. Jordan is an industry insider, who has worked as a Senior Producer at Ubisoft and a Lead Designer at Zynga. Since 2012, Jordan has been helping clients like EA Sports, AMC Networks, The Pokemon Company, Ellen Degeneres, and Capcom create and grow hit games. In each episode of Playmakers, he goes to work uncovering valuable insights, tactics, and know-how from a wide range of entertaining personalities including designers, writers, product managers, technologists, studio founders, executives, and more. Why? So that you get practical perspectives and insights week after week. No matter your experience or discipline, this is the show that can level you up on everything from raising funds to live operations, and everything in-between. Oh, and you'll have fun every step of the way, because there's a magic sprinkle of goofiness in each episode. So thwack that subscribe button and buckle your safety belt, 'cus this here is the wildest ride in the metaverse.
